Trends in nutraceuticals: Ayurveda’s the right choice
In India, ayurveda has always been the most popular, accepted and practiced traditional system of medicine. Though admired in India as a medicinal system, in global perspective, it is only a moderately accepted form of remedy. The herbal formulations derived from ayurveda fall under the category of dietary supplements or herbal food supplement, depending on the regulations of each country. Looking at the present scenario that anticipates potential growth in the nutraceuticals and herbal segment worldwide, this article offers an insight into the scope for ayurvedic products.

About the author:
Dr Shefali Thanawala is an ayurvedic physician and has 16 years of experience in the field of clinical practice and ayurveda. She has been associated with the online as well as offline content development on various ayurvedic health topics for the western consumers. Currently, she is associated with Plethico Pharmaceuticals Ltd as medical advisor, and is involved in providing safe and effective herbal formulae for the company’s wide range of products in various international markets.
Email: drshefali@plethico.com